Strategist. Marketer. Designer.
Charles Thompson III is a brand strategist and creative director at LJF Consulting. Charles joined the firm in 2014 to advise boutique brands, small- and medium-sized organizations, and municipalities on market strategies, brand transformations, and creative campaigns that drive sustainable growth. Charles is a seasoned executive with an impressive track record forged at industry-leading corporations, agencies and mission-driven organizations.
Expertise
Marketing Campaigns
Charles works with organizations to develop strategic marketing campaigns that clarify positioning, strengthen brand presence, engage target audiences, and support business objectives. Combining strategic thinking with audience insight and executional discipline, he helps organizations create campaigns that are purposeful, measurable, and designed to deliver meaningful results.
Art Direction
With extensive experience in art direction across corporate, consulting, and brand environments, Charles translates ideas into compelling visual experiences that strengthen identity, communicate complex ideas, and elevate audience engagement. With a strong understanding of visual storytelling, brand development, and creative execution, he helps organizations create cohesive, thoughtful, and impactful creative work across platforms and touchpoints.
Brand Strategy
Charles helps organizations define, refine, and strengthen their brands through strategic positioning, market insights, and clear market differentiation. With experience building and evolving brands across industries and organizational stages, he works with firms of all sizes to develop strategies that align identity, messaging, and experience to create stronger market presence, deeper audience connection, and long-term growth.
Immersive Experiences
Charles designs immersive experiences that transform engagement into meaningful connection, creating thoughtfully curated moments that bring brands, organizations, and communities together in memorable ways. With expertise spanning strategy, creative development, and execution, he creates experiences that strengthen relationships, deepen engagement, and leave lasting impressions long after the experience concludes.
“Form follows function. Function follows strategy. Culture eats strategy.”
